Color Psychology (the “Colour Affects” system).
Misconceptions around the psychology of color. Why does color psychology invoke so much conversation, but is backed with so little data? As research shows, it’s likely because elements such as.
Initially, leading colour scientists in psychology and colour science, who were extremely interested in testing the radical ideas it presented for themselves, carried out informal research.
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The psychology of color examines the effect of color on the human mind, moods and behavior. The impact of color has been understood since ancient times, when colors were used in treatment (chromoteraphy). The perception of color is the intrinsic property of the eye and brain to process electromagnetic energy.
Color psychology is a well-known, yet less explored branch of the study of how our brain perceives what it visualizes. As far as scientific research goes, there is not much to work with. However, the impact that colors have on our brains is used to manipulate our decision making by multiple facets of society.
The paper offers some insight into how colour affects the senses. For example, bright colours appear to be lighter in weight, with red the heaviest and yellow the lightest.
Paper type Research paper Background to color and light Color is light carried on wavelengths absorbed by the eyes that the brain converts into colors that we see.